Branding & Brand Management, Art direction, Campaign Development, Copy Writing.

Travioor is a social travel platform, created to help its visitors find the best moment or the cheapest place to travel and meet with friends, family and co-workers living in different locations. Travioor will make the planning process easier, faster and more social.

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Role: Creative Lead

Web: Ramon Sanchez

It was important for Travioor to create a brand that was iconic and instantly recognisable.

Through research and brainstorming sessions, hands and greetings seemed to be a consistent theme. For that reason, a show of hands became the starting point for the icon design. The idea is represents the action of saying ‘yes’ to the idea that they want in on an adventure. It also communicates the idea of coming together. 

It was important for the icon to represent the emotional elements of friendship groups, with greetings such as high fives, hand shakes, waving, etc.

The introduction of the smile was to represent the overall feel of Travioor. Using Travioor is fun, simple, trustworthy and easy to use and the outcome of using it creates happy memories.