Synesthesia

Branding, Brand Consultancy, Packaging

Synesthesiac and founder of this perfume brand, Jonathan Ward, uses a variety of stories as inspiration for his scents. His ability to see smells gives him a unique angle in creating this range. To translate this into the brand and packaging we used microphotography to look at the key notes in the fragrances and used those images. This offers the customer a window into the world of a synesthesiac.

Role: Creative Lead